In addition to securing the continued development, this deal secures global publishing of PAYDAY 3 as well as the marketing efforts through the entire game life cycle. „We are excited to announce this exclusive long-term PAYDAY 3 co-publishing deal with Koch Media who shares our passion for the PAYDAY franchise and the ‘games as a service’ model. We previously wrote that Starbreeze outright claimed: if they can’t find a publisher for Payday 3 in 2021, they will run into more liquidity problems, or in other words: they’d run out of money again, and the game has been in development since 2019, using Unreal Engine 4. Koch Media is going to be responsible for the physical and digital distribution, while Starbreeze can get out of the financial hole it fell into after Overkill’s The Walking Dead has flopped quite hard.
Starbreeze Studios announced that Payday 3 now has a co-publishing agreement with Koch Media that grants more than fifty million euros for the game’s development and marketing, as well as support for eighteen months post-launch, as the game is going to use the controversial GaaS (games-as-a-service) model, which is something Battlefield V or Anthem have used.
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